AI Systems

Alongside their rapid increase in clients, 4Tel split their Artificial Intelligence sector into a seperate, niche brand ‘AI Systems‘. This brand needed a visual identity and website, that completely disassociated it from it’s parent company 4Tel but implemented a sense of innovation and cutting edge technology.

The rebrand and website accompanied an industry and target audience analysis, wire-framing, user journey mapping, SEO optimisation and final build. The website acting as the public identity of the company, had to instil trust, professionalism and expertise within the target audience.